The term content marketing is often discussed lately in digital marketing. Many say that content marketing is one of the best marketing models today compared to conventional marketing.
So what makes it so special that it can be called the best marketing strategy today?
What is Content Marketing
Content marketing is one of the marketing strategies in digital marketing where you as the owner plan, create, and distribute to potential customers containing content that is valuable, useful, interesting, relevant, and consistent so that it can attract consumer interest and take actions that generate business profits.
Based on the definition of content marketing above, the main key is to present content that has value to potential customers. Currently, there are many digital marketing players who have implemented a good and correct content marketing strategy.
According to a survey from the Content Marketing Institute explained that 90% of the best B2B (Business to Business) marketers have applied content marketing as one of their business strategies. Only about 10% have not used content marketing, then the question is, are you one of that 10%?
What is a Content Marketing Strategy
Content marketing strategy is the activity of planning, creating, and managing content to achieve business goals according to what the audience wants.
How is it different from a content strategy?
There are several differences between a content strategy and a content marketing strategy.
Basically, a content marketing strategy combines content strategy and content marketing.
The content strategy focuses on how to prepare content and distribute it to the audience. content marketing focuses more on what content the audience wants.
Well, while the content marketing strategy takes both. How to prepare content according to audience needs and distribute it.
Why do you need to do a Content Marketing Strategy?
- Without planning? There will be ineffectiveness in creating or marketing content
- Build your brand. With a content marketing strategy, you can build a brand from your product.
- Build just what they need. A content marketing strategy will focus on what the audience wants, not something else. This will increase its effectiveness.
Benefits of content marketing
There are many benefits that you need to know from a content marketing strategy for a business, please look at the discussion below:
1. Bring traffic to the website
By applying the correct content marketing, your website will get bigger traffic. Try to do research in presenting the content according to the needs of website visitors.
In addition, you also have to apply the correct website SEO techniques in order to rank on the first page of Google.
2. Increase brand awareness
If you are consistent in updating content on your website regularly, website visitors will get to know your business more so that it will create strong brand awareness. Coupled with quality content, it will make visitors feel satisfied and recommend it to others.
3. Increase engagement
With quality content, website visitors will feel at home for a long time on the website so that the bounce rate decreases.
In addition, visitors will usually share the content you have so that your website engagement increases, the effect is that the website’s ranking on search engines is also raised.
4. Increase sales turnover
With the large number of visitors coming to the website, the potential for products to be sold is getting bigger, it is certain that your business sales turnover will increase.
Especially with a content marketing strategy that you have executed properly and correctly, increasing turnover is not a difficult thing.
5. Build loyalty
Interesting content will bring visitors back to your website, it does not rule out the possibility of them making repeat product purchases because they already believe in your product brand.
6. More affordable costs
The costs incurred for content marketing are proven to be cheaper than conventional marketing. In addition, in terms of time, conventional marketing has a limited and shorter time while content marketing is longer and without any restrictions.
If total at the same cost, content marketing techniques will be more profitable for businesses than conventional marketing. You only need to place a purchase order from an article writer who is experienced in content marketing.
7 Content marketing strategy for your Business
Talking about strategy, we have prepared a summary of 7 content marketing strategies for businesses that have proven to be effective, here is the list:
1. Determine the Purpose of The Content
In general, in a content marketing strategy, there are 3 main objectives for content creation, namely bringing in website visitors, increasing trust, and product sales.
These three goals cannot be combined with each other, content that has the aim of bringing in visitors will be different from the content that contains sales.
So that your visitors don’t feel bored, then the content can be divided evenly so that visitors feel comfortable. In addition, you need to be careful when creating content about sales, make it as attractive as possible so that your customers are interested in the products you have.
2. Know Your Audience and Target Market
In order for your product to be successful and accepted by the market, it is necessary to conduct a market analysis in advance of how many opportunities and competition there are.
In addition, you also need to know the right target audience. That way you can adjust the type of content that you will provide to website visitors according to the target market you are aiming at.
3. Mapping of Content
By using content mapping, the discussion on your website can be clearly directed and not deviating from the main discussion. In addition, by mapping, it is easier for you to optimize SEO for certain keywords.
Starting from the main keyword then search for derivative keywords and keywords that are still related to the main keyword.
4. Understand the Content Creation Strategy
After the content has been mapped correctly, now is the time to do a content creation strategy. Creating content is not easy, let alone creating content for sales.
The easiest is the content introduction of a product, after which the content contains branding. In addition, in terms of quantity, content containing product introduction is the most, followed by branding content and finally sales content.
5. Choosing a Content Management System
A Content Management System or CMS is an application that makes it easy for you to manage content.
Our recommendation for the best CMS is to use WordPress, besides having the largest users in the world, WordPress has the most complete features with the support of various plugins that make it easier for you to manage your business content marketing.
6. Content distribution
After the content is published, there are still more tasks you need to do, namely content distribution.
Imagine that in 1 day there are millions of content published, then how can you compete if you don’t distribute content to the right audience? You can start sharing on social media accounts that have the same interests like your business or use email list building or social media.
7. Audit of work results
The last is to do an audit of the content that you have distributed. Is it performing well or not? If there is a problem it seems that you need to do research again from the beginning to make it more targeted.
In addition, you can install Google Analytics to measure the performance of your website and content.
Indeed, in terms of content marketing strategies for online businesses, there are many stages that you must go through. It takes a lot of effort, time, and thought to come up with a great content marketing strategy.
There is a saying, “A poorly planned goal is better than a good goal without a plan.“ As important as that is a plan or strategy. With a strategy, all process developments in a business will be measurable.
If the business does not show progress, you can evaluate and fix the strategies you used before. If with a good content marketing strategy, your business can grow, meaning you are on the right track. What you need to do afterward is to set up other, more challenging goals
If there are other content marketing strategies that you think are good, please write them in the comments column below.